We worked on the comprehensive development of FREEZT, a sports brand focused on personal growth. My role included creating a strong and cohesive visual identity, designing apparel, directing photography, producing graphic materials, and developing the website. FREEZT used sports as a tool for transformation, and my goal was to reflect that essence in every visual and strategic element. This experience allowed me to combine creativity, technical skills, and purpose, contributing to the growth of a brand with an inspiring message.